HELD Request an invitation

Pregnancy, with less to carry.

Tell us about your life. We'll plan your weeks, tell you what's actually worth buying, and take the bigger jobs off your hands.

Request an invitation Founding membership. Opening to a small group this fall.
A pregnant woman reading a novel on a linen sofa in a sunlit city apartment, her phone face down beside her.
A plan

Your weeks, in order.

Not another email about which fruit the baby is this week. Your weeks: what matters now, what's coming and what can wait, timed to your leave, your plans and everything you've already crossed off. Three things a week, never thirty.

A partial list And where it lives right now
  • The registry.Fourteen open tabs.
  • A pediatrician.Ask the group chat.
  • A doula.An Instagram account you saved in March.
  • The stroller that fits the walk-up.Wirecutter, then Reddit, then Wirecutter again.
  • Short-term disability.An email to HR you haven't sent.
  • Infant CPR.Somewhere in your Notes app.
  • A breast pump through insurance.A 40-minute hold you gave up on.
  • Daycare waitlists.Sooner than you think.
  • A night nurse.A friend's friend's number.
  • A childbirth class.The good ones are already full.
  • Leave dates.A calendar invite to yourself.
  • The hospital bag.A screenshot from Instagram.
  • The car seat.Installed by whom?
  • Your recovery supplies.A Reddit thread called "what nobody tells you."
  • Newborn clothes, washed.Eventually.

This week

  • The registry.Week 20
  • Daycare waitlists.Week 20
  • Short-term disability.Week 20

Coming up

  • A doula.Week 22
  • The stroller.Week 24
  • A night nurse.Week 26
  • A childbirth class.Week 27
  • A pediatrician.Week 28
  • Infant CPR.Week 30

Can wait

  • Leave dates.Week 30
  • The breast pump.Week 31
  • The car seat.Week 34
  • Recovery supplies.Week 34
  • The hospital bag.Week 35
  • Newborn clothes.Week 36

And about 170 more, most of them with a deadline.

Held puts it in order. You can close the tabs.

A short list

Only what you need, when you need it.

We've done the reading, the comparing and the returning. You get the short list: the few things worth your money for your home, your budget and how you live, with our honest take and when you'll actually need them. (The bottle warmer can wait. Possibly forever.)

A cream pregnancy wedge pillow on a linen bed.
Week 18 · Worth considering A pregnancy pillow

Knowing you sleep on your side and share a queen bed, I'd skip the full-body pillow (they take up half the bed) and start with a wedge.

Your planner recommends

Boppy Pregnancy Wedge

Try one before buying more. You can always add a full-body pillow later.

Projects, done for you

Hand off the big ones.

Some things you'd rather not spend your evenings on. Tell us how you'd like it done, and we'll do it.

An opened delivery box with tissue paper, a muslin swaddle, a knit hat, a glass bottle and a handwritten card.

Registry

We review what you already own, then build your registry around your space, budget and taste: big decisions narrowed to two, popular things you can skip, ready on the site you choose.

A new mother resting on the sofa while a baby nurse holds her sleeping newborn.

Postpartum support

Tell us what help you want at home. We shortlist vetted night nurses or lactation consultants free on your dates, with price ranges and the questions to ask each one.

Folded muslins, a glass bottle and a linen book arranged on a pale wood shelf in a nursery.

Nesting session

We come to you before the birth. Hospital bag packed, changing table and bedside cart set up, baby clothes sorted, and your recovery basket, nursing station and snacks ready.

Projects are booked separately, whenever you're ready.

A printed plan with a handwritten note in the margin: Skip the wipe warmer.

And someone who knows you.

Your planner remembers what you decided last week, so you never start over. Ask whenever something comes up, and you'll get a real answer within a business day or two, not a link.

We're mothers. We've been through it, returned the things we shouldn't have bought, and kept very good notes.

How it starts
  1. 1

    A short form and a 30-minute call.

  2. 2

    Your first week's plan, built on it.

  3. 3

    Questions and projects, whenever you're ready.

Founding membership

You don't have to keep it all in your head.

We're opening Held to a small group of expecting parents this fall. Founding membership includes three months of Held and one project of your choice, at a founding rate, with a direct line to us and a say in what we build next. We read every request ourselves.

A pregnant woman in a camel coat walking down a leafy brownstone street, carrying only a coffee.

Request an invitation

Tell us a little about you. We'll be in touch within two days.

An estimate is fine.
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